President of the Pharos Group, a company specialising in strategic consultancy, and DG of Smart Planet, producer of the Spanish television programme Redes.
Strategic and organisational consultant in more than 50 companies in Spain and Latin America. Industrial Engineer by IPC, Systems Engineer by Fujitsu University Limited in Tokyo, Diploma in Statistics by IES, Diploma in Commercial Management and Master in Marketing by EADA, Diploma in Management Control by ESADE, Master in Strategic Management of Information Technologies by COICCP, he is currently a professor at the main Business Schools, guest lecturer at several Spanish and foreign universities, as well as in the area of Strategy, Competitiveness and Business Models at MIT.
Entrepreneur of several companies, member of the Club of Rome and the Elcano Institute. He has recently joined the Board of the prestigious institution IFTF (Institute for the Future) and has published in journals such as Dat0s -of Stanford University-, or Excellence.