Alex is the author of the 2022 Routledge textbook "The Media Business and Artificial Intelligence". He specialises in the media business and has held senior roles in academia, the entertainment industry and leading UK charities. Academically, Alex is a Senior Fellow in Management Practice, and also teaches Marketing and General Management courses at undergraduate level, Marketing and Business of Arts, Culture and Entertainment courses at MBA level, and Marketing at EMBA level.

He is a lecturer at St Hugh's College, Oxford. He also heads the Creative Business department at the National Film and Television School in the UK. Commercially, Alex has created and developed several media companies and has been shortlisted six times for Entrepreneur of the Year. He is a voting member of BAFTA.

Between 1998 and 2011 he co-founded, and ran as CEO, the Ten Alps media group with Bob Geldof, which produced hundreds of factual programmes for UK and global broadcasting, as well as a major output of digital and branded content, including the UK Government's flagship digital project, Teachers TV. The group also ran over 500 business publications and two advertising agencies. Between 2012 and 2017, Alex was CEO of TV and digital production company Endemol Shine North (now Workerbee), producing content for major UK broadcasters and commercials for TV and major social platforms. He has also worked directly for the BBC, ITV and PEOPLE magazine in New York.

His roles in the charity sector currently include Vice President of UNICEF UK and a senior position at The Halle Orchestra. Alex has degrees from Oxford, Columbia, INSEAD and a PhD in video optimisation for e-commerce.

Featured programmes and seminars

  • High Capacity Campus

    Start date: 07/07/2024

    The main objective of this initiative is to develop the potential of young people between the ages of 10 and 18 who have been accredited as "high ability".

  • Workshop From Science to Society

    Start date: 22/09/2024

    The Rafael del Pino Foundation together with the Club de Científicos (Rafael del Pino Excellence Fellows) organise the FS2S: Translating today's research into tomorrow's solutions.

  • A History of the World programme. Jeremy Adelman

    Start date: 20/09/2024

    This course, aimed at young people aged between 17 and 25, invites them to learn about and delve into world history in order to understand how we are connected in the globalised world in which we live.

  • Artificial Intelligence Ethics Programme. Carissa Véliz

    Start date: 28/10/2024

    This course will help us understand the "digital reality" we live in. A practical and constructive approach, offering possible solutions to the ethical challenges generated by AI.