Learn about how to successfully undertake the process of business internationalisation, learning about the success stories of Spanish companies and the challenges posed by global markets.

  • Start of the course - 13/03/2023

  • Recommended duration 7 weeks

  • Estimated effort - 5 hours/week

  • Language - Spanish

  • Price - Free

  • Certificate - Including

(*) Obtaining the certificate is subject to viewing the 100% of the course contents and passing the evaluations (grade equal to or higher than 60%). 

This course is entirely online. The different units of the course will remain open 24/7 so that each student can complete the course at their own pace. The course "Company Internationalisation Strategy" is open to any participant profile.

Course description

In the globalised world in which we live, companies require professionals trained in the field of internationalisation. Historical series prove it: the higher the level of openness of an economy and the greater the international activity of its business fabric, the greater the prosperity and economic growth.

There are many and varied factors that influence the definition of an appropriate internationalisation strategy. What are the opportunities in international markets? What is the best strategy for a company to follow when entering a particular market? What organisational challenges do organisations face? What are the political and regulatory risks associated with international operations? What institutional support can companies count on? What are the characteristics of multinationals in the 21st century?

With this course, carried out jointly with ICEX, we not only provide students with extensive knowledge on the subject, but we also place them, through cases based on internationalised companies, in front of real projects that will stimulate their reflection, analysis and participation.

Business leaders, professionals from SMEs and family businesses, as well as university graduates will be able to train in the field of business internationalisation with these courses.

Course structure

1.- Global markets and segments
2.- Types of international strategies
3.- How to enter international markets
4.- The organisation of the multinational company
Political and regulatory risks
6.- SMEs and family businesses facing internationalisation
7.- The multinational company of the 21st century

Academic direction of the course

  • Mauro F. Guillén

    D. in Sociology from Yale and in Political Economy from the University of Oviedo. He currently holds the Zandman Chair in International Business Management at the Wharton School of the University of Pennsylvania and was Director of the Lauder Institute of Management & International Studies from 2007 to 2019.

    He is Vice-Chair of the Global Emerging Multinationals Agenda Council at the International Economic Forum and winner of the Pioneer Award from the Aspen Institute. He is also a member of the Board of Trustees of the Instituto Madrileño de Estudios Avanzados en Ciencias Sociales and of the Advisory Board of the Department of Sociology at Princeton University, the School of Applied Finance (Grupo Analistas) and the Research Department of La Caixa.

    He has been a Fellow of the Guggenheim Foundation, the Fullbright Foundation, a Fellow of the Institute for Advanced Study at Princeton and has held the Rafael del Pino Chair. Previously, he was a member of the faculty of the Sloan School at the Massachusetts Institute of Technology.

    He has received several awards: Wharton Core MBA Teaching Award, Wharton Graduate Association Teaching Award, President's Book Award from the Social Science History Association, Gulf Publishing Company Best Paper Award from the Academy of Management and W. Richard Scott Best Paper Award from the American Sociological Association. He is also an Elected Fellow of the Macro Organizational Behavior Society.

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