In the globalised world in which we live, companies require professionals trained in the field of internationalisation. Historical series prove it: the higher the level of openness of an economy and the greater the international activity of its business fabric, the greater the prosperity and economic growth.
There are many and varied factors that influence the definition of an appropriate internationalisation strategy. What are the opportunities in international markets? What is the best strategy for a company to follow when entering a particular market? What organisational challenges do organisations face? What are the political and regulatory risks associated with international operations? What institutional support can companies count on? What are the characteristics of multinationals in the 21st century?
With this course, carried out jointly with ICEX, we not only provide students with extensive knowledge on the subject, but we also place them, through cases based on internationalised companies, in front of real projects that will stimulate their reflection, analysis and participation.
Business leaders, professionals from SMEs and family businesses, as well as university graduates will be able to train in the field of business internationalisation with these courses.