In a global environment characterised by the digital revolution and increasingly interconnected markets, the ability to adapt and expand internationally has become a critical factor for business survival and success.
This programme is entirely online. The different units of the course will remain open 24/7 so that each student can complete it at their own pace. The "Internationalisation and Business Transformation Platform" programme is open to any participant profile.
Developed jointly by the Rafael del Pino Foundation and ICEX Spain Export and Investment, under the academic direction of the prestigious professor Mauro F. Guillén, this programme addresses the three fundamental pillars that define today's business competitiveness: international expansion, digital transformation and strategic adaptation to the new global economic environment.
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Programme description
Through three specialised and interconnected courses, participants will acquire the necessary competencies to lead change and growth processes in their organisations. The programme combines academic rigour with practical applicability, presenting solid theoretical frameworks together with real case studies and tools immediately applicable in the business environment.
Courses that make up the programme:
1.- Internationalisation Strategy of the Company
Globalisation has redefined the rules of business competition, creating both unprecedented opportunities and challenges for organisations of all sizes. This first course provides the strategic framework and operational tools necessary to design and execute successful international expansion processes. From identifying opportunities to managing political and regulatory risks, the course addresses all critical aspects of business internationalisation. Participants will learn how to assess markets, select appropriate entry modes and develop strategies that balance global standardisation with local adaptation.
2.- Business in the Global Digital Economy
The digital revolution has radically transformed traditional business models, creating new ways to create value and reach customers. This course takes an in-depth look at how companies can leverage new technologies and digital platforms to compete effectively in the global marketplace. It looks at both digital transformation strategies for established companies and opportunities for new digital entrants. Participants will explore how digitalisation is redefining value chains, business models and customer expectations in different sectors, learning how to design and implement effective digital strategies.
3.- Business Transformation in the New Economy
Through the detailed analysis of real-life case studies in a variety of sectors, from retail to agriculture, this course provides a practical and in-depth look at how companies are adapting to the new economic environment. Participants will learn from the experiences of leading organisations that have successfully navigated digital transformation and international expansion, analysing both their successes and challenges. The course examines how different industries are responding to digital disruption and globalisation, providing valuable insights into best practices in change management and strategic adaptation.
Programme structure
Course 1
Company Internationalisation Strategy:
- Global markets and business
- Types of international strategies
- How to enter international markets
- The organisation of the multinational enterprise
- Political and regulatory risks
- SMEs and family businesses facing internationalisation
- The multinational enterprise of the 21st century
Course 2
Business in the Global Digital Economy:
- The growth of the digital economy
- Digital platforms and network effects
- The digital transformation of traditional business
- The internationalisation of the digital enterprise
Course 3
Business Transformation in the New Economy:
- Reinventing business in the digital world
- The Digital Transformation of Department Stores: Walmart International
- Fast fashion and digital transition: Zara
- The digital media age: the digital transformation of print media
- Digital Media and the Transformation of Traditional Agriculture: The Case of Sub-Saharan Africa
Academic direction of the programme
Mauro F. GuillénMauro is the Wurster Professor of Multinational Management and Sociology at the Wharton School. He holds a PhD in sociology from Yale University and a doctorate in political economy and business management from the University of Oviedo in his native Spain. He is the former Dean of Judge Business School at the University of Cambridge and a Professorial Fellow at Queens’ College, Cambridge.
He is a trustee of the Royal Foundation of Spain, known as the Fundación Princesa de Asturias, a member of the advisory board of the Escuela de Finanzas Aplicadas (Grupo Analistas), and a member of the board of trustees of CUNEF University.
He has won the Aspen Institute’s Faculty Pioneer Award. He is an Elected Fellow of the Sociological Research Association and of the Macro Organisational Behaviour Society, a former Guggenheim and Fulbright Fellow, and a Member of the Institute for Advanced Study in Princeton. In 2005, he won the 4th Fundación Banco Herrero Prize, awarded annually to the best Spanish social scientist under the age of 40. He has delivered the Clarendon Lectures at the University of Oxford, the Otto Krause Memorial Lecture at the University of Johannesburg, and the Laurent Picard Distinguished Lecture at McGill University.
King Felipe VI of Spain has appointed him a Knight of the Royal Order of Civil Merit.
He is the bestselling author of *2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything*. His latest book, *The Perennials: The Megatrends Creating a Postgenerational Society*, was published in August 2023.
He teaches global trends and their implications for business. He is also conducting research into the consequences of AI for global trends.
He was a member of the University of Oviedo team that won the Spanish National University Basketball Championship in 1987.
Other details
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