This course provides the keys to guide you through the necessary steps to successfully grow your business, starting with identifying the relevant variables to decide if it is the right time to expand, and if so, how best to do so.

  • Start of the course - Open

  • Recommended duration 8 weeks

  • Estimated effort - 2 hours/week

  • Language - Spanish

  • Price - Free

This course is entirely online. The different units of the course will remain open 24/7 so that each student can complete the course at their own pace. The course "How to manage the growth of your company" is open to any participant profile.

Course description

This course provides the keys to guide you through the necessary steps to successfully grow your business, starting with identifying the relevant variables to decide if it is the right time to expand, and if so, how best to do so.

Throughout the different sections of the course you will learn how to efficiently develop your ideas and apply your available resources effectively. It will also help you to establish in a structured way the different actions necessary for your business to prosper, to be more relevant in the market and to grow as you expect and desire.

In addition to providing you with the theoretical content, exercises and references to be able to manage the growth of a company, we will illustrate each stage with a real case of success, the experience of the BQ case, from the hand of its CEO and founder, Rodrigo de Prado. BQ is a prestigious Spanish brand dedicated to the design, sale and distribution of e-readers, tablets, smartphones, 3D printers and robotics kits.

Course structure

i. Introduction
ii. Is my company ready to grow?

a. Is my company ready to grow?
b. How to establish an appropriate growth strategy - I
c. How to establish an appropriate growth strategy - II
d. How to establish an appropriate growth strategy - III
e. How to establish an appropriate growth strategy - IV
f. How to establish an appropriate growth strategy - V
g. To find out more

iii. Experience - Interview Rodrigo del Prado

i. Introduction
ii. Customer-driven growth strategies

a. Scaling up our business
b. Penetration strategies
c. Customer satisfaction
d. Strategies targeting existing customers
e. Increase the amount of purchase
f. Increase frequency of purchase
g. Recovery of lost customers
h. To find out more

iii. Experience - Interview Rodrigo del Prado

i. Introduction
ii. Growth strategies. Attracting new customers

a. New customer acquisition
b. Competitive advantage - I
c. Competitive advantage - II
d. Strategies to attract customers from competitors - I
e. Strategies to win customers from competitors - II
f. Creation of new demand
g. To find out more

iii. Experience - Interview Rodrigo del Prado

i. Introduction
ii. Market and product development. Internationalisation of the company.

a. Internationalisation of the company
b. Building a brand internationally - I
c. Building an international brand - II
d. Building an international brand - III
e. Product development - I
f. Product development - II
g. To find out more

iii. Experience - Interview Rodrigo del Prado

i. Collaboration or alliances between companies

a. Collaboration or alliances between companies
b. Franchising
c. Should we franchise?
d. Economic conditions
e. Franchise documentation
f. To find out more

ii. Experience - Interview Rodrigo del Prado

i. The business plan for expansion

a. The Expansion Business Plan
b. Value proposition to customers
c. Market approach
d. Operations and technology plan
e. Cost-effectiveness formula

ii. Experience - Interview Rodrigo del Prado (Conclusions)

i. Exponential growth
ii. Exponential Organisations

a. Introduction
b. Abundances
c. New perspectives (ExO Attributes)
d. Closing

iii. Exponential Quotient

Academic direction of the course

  • Adriana Hoyos

    Adriana Hoyos is a Senior Fellow at Harvard University and a consultant on strategy, governance and international economic development. With 20 years of professional experience in the private sector, government and academia, she has worked in banking, market access, public-private partnerships, entrepreneurship, crowdfunding, corporate social responsibility, economic development, governance, poverty, policy and gender issues. She was CEO of the Women's World Bank, worked for several years in the Colombian government and also has a long career as a consultant, university professor and researcher. Adriana has held positions of responsibility in several political campaigns for the Presidency, such as those of Mitt Romney and Marco Rubio in the United States, and Álvaro Uribe and Andrés Pastrana in Colombia. She is an economist and business administrator from the Universidad de los Andes, and holds postgraduate degrees from Stanford University and Icade. She has also served on several international boards and advisory committees.

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