The emergence of a new economy, driven by technological disruption and global connectivity, has required economic actors as a whole to make a great effort to adapt to the new innovation scenario.
To meet these challenges, companies need professionals trained in the field of digitalisation with a global perspective.
There are many and varied factors that influence the definition of an appropriate digitisation strategy for an international company.
How has the digital economy grown? How has it moved from the Internet to mobile platforms? What types of digital platforms exist? What are their network effects? How are these platforms regulated? What has the digital transformation process of the traditional enterprise been like? What is the best strategy for a digital enterprise to follow when entering a particular market?
With this course, carried out jointly with ICEX, we not only provide students with extensive knowledge on the subject, but we also place them, through cases based on digitised companies, in front of real projects that will stimulate their reflection, analysis and participation.
Business leaders, professionals from SMEs and family businesses, as well as university graduates, can be trained in the field of business digitalisation with these courses.