Discover the basic steps for the creation of your own company: from the development of the idea and the value proposition, to the definition of a business plan and its implementation.
Course description
Do you dream of entrepreneurship, but don't know where to start?
In this course, you will discover the fundamental steps to create your own company: from the development of your idea and value proposition, to the elaboration of a solid business plan. Throughout nine sections, you will learn the keys that every entrepreneur needs to transform their aspirations into a sustainable and successful project.
You'll start by understanding what it means to really want to be an entrepreneur and what the initial tools you have at your disposal are. We will explore the importance of passion versus idea or technology, and how your value proposition can lay the foundations of your company. Then, you will test your idea: you will analyse the costs of developing your product, its differentiating features and the cost structure to turn your proposal into a reality.
Next, you will learn to get to know your customers in depth, identifying their profiles, their needs and their purchasing decision processes. You will also study the competition in depth, determining the size of the market, your position in it and how to refine your value proposition to stand out clearly. This critical look will allow you to understand why customers should choose your product or service over others.
To strengthen your initiative, you will define the most appropriate pricing strategy based on costs and the value perceived by your potential customers. You will learn about segmentation, introductory or attraction prices, and the profit margin per unit of sale. Afterwards, you will delve into marketing and sales strategy: you will learn about the cost of acquiring each customer, the most efficient promotional channels and how to implement an effective sales process.
In the area of management and financing, you will see the importance of corporate culture, investment needs and how the governance structure is organised in the company. You will learn about the key decision-making bodies and the mechanisms to ensure the continuity and growth of your project. All this learning will lead to the construction of your business plan (Business Plan) using tools such as the Business Model Canvas, the Elevator Pitch and the Executive Summary, which will help you to present your company in a clear and convincing way to potential partners or investors.
To close the course, you will learn the story of Iñaki Berenguer and his Pixable project. His real and close experience will allow you to understand how the concepts learnt are put into practice: from the evolution of the initial idea, the definition of customers and brand positioning, to obtaining funding and overcoming obstacles. With this practical insight, you will finish the course with a complete perspective of what it takes to turn a good idea into a highly profitable business.
Dare to take the first step towards your own entrepreneurial success!
Course structure
Academic direction of the course
Oihana BasilioOihana Basilio is a Rafael del Pino-MIT Fellow on Deep-Tech Entrepreneurship. She has been Director of Research and Network Programmes at the Rafael del Pino Foundation. She holds a PhD in Economics from the Universidad Autónoma de Madrid. Master in Economics and Innovation Management, Master in Society, Science and Technology by the European Interuniversity Association and Bachelor in Economics by the University of the Basque Country.
