Digital platforms have changed the rules of the game in all sectors of the economy. It is no longer possible to develop a new product, organise the company, attract talent, consider a marketing campaign or serve the consumer without incorporating digital technologies.
When competing in the global economy, companies need to consider the optimal degree of local adaptation and global coordination. The most appropriate strategy depends on the circumstances of each market, the characteristics of the product, and the presence of other competitors.
This course, carried out jointly with ICEX and the Rafael del Pino Foundation, analyses the cases of companies from different sectors to determine the best strategies for adapting to the new digital environment and explores in depth the basic aspects studied in the MOOC "The company in the global digital economy".
Business leaders, professionals from SMEs and family businesses, as well as university graduates will be able to train in the field of business transformation with these courses.